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Creating Newsworthy Stories & Reaching People Via Media • Marketing Guides

Creating Newsworthy Stories & Reaching People Via Media

Tom Gerken
 In Uncategorized

Newsworthy Publicity

Smart publicity stunts can be a great high-visibility approach to regular advertising approaches.  By creating an interesting and intriguing story, people will happily share the news.  So what makes a story newsworthy?


Here are some ideas for creating a newsworthy event:

  • Make people laugh
  • Take a stand for a great cause or charity (heartwarming)
  • Play off another current news story


If you can create a funny, sharable offer that gets shared more than it is redeemed


Getting The Message to the Media

Sites like Cision and PRNewswire are news release distribution networks that will run nearly any story that they are paid to publish for their clients.

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